The story behind
A jacket that changed the business
Cortez Outerwear managed to produce a collection of jackets cheaper and better than her competitors. By cutting out the middle man, they're able to sell their jackets for crazy prices. One focus point is the design of the Cortez jacket, a design that can withstand all elements.
Emphasise on the fact that the jacket is all weather proof. And they literally mean all weather. We took the jackets to our Iceland camping trip, the perfect country for testing out the jackets. 4 seasons in one day, changes in weather in a blink of an eye and cold nights in the tent. Let's see if we manage to stay warm. The video is used for online marketing material and website.